Upcoming Greater Chicago Networking Extravaganza Panelist to Discuss How to Stay in Contact with Clients Using Social Media

April 21st, 2014

Bethany Hartley“Online networking tools are more than just lead-generating devices,” said Bethany Hartley, director of marketing for Chicago’s Women’s Business Development Center, which has helped more than 70,000 women in the last 28 years. “Being able to answer and send quick messages to current clients lets them know you’re thinking about them and they/their projects are top-of- mind. That’s imperative in this social media age. If it’s difficult to connect, they’ll give up.” Hartley said.

Hartley will discuss how to connect with clients via LinkedIn, Facebook, Google Hangouts, Email, Lync and other social media platforms.

Joining Hartley on the April 30 Greater Chicago Networking Extravaganza panel with more helpful insights for your business and career are Mike Dwyer, director of talent acquisition and engagement at viaForencsics, who leverages online tools to build relationships and find clients, and Greg Wittstock, founder and CEO of Aquascape, the leading innovator in the water gardening market. Moderator will be Jim Treleaven, Ph.D., a multi-time CEO, an advisor to CEOs and adjunct facility member.

The “Complete Networking Experience” will also feature the merits of face-to-face networking by co-producer and nationally renowned speaker and author Lillian Bjorseth. Co-producer and master connector Jason Jacobsohn will pull together the values and benefits of both kinds of networking

Wednesday, April 30, 2014
5:30 pm – 8:45 pm
The Metropolitan Club, 233 S. Wacker, 67th Floor, Oak Room, Chicago
Cost: $60 pre-registration; $70 at the door
5:30 – 6:30 pm — Open Networking (Complimentary light buffet & cash bar)
6:30 – 8:15 pm — Program
8:15 – 8:45 pm — Open Networking
RSVP – www.greaterchicagonetworking.com

Contact Bjorseth at lillianspeaks@duoforce.com or Jacobsohn at jason@jacobsohn.com if you have questions or would like to sponsor this one-of-a-kind event.

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“EVERYTHING is Changing” … says one of the Upcoming Greater Chicago Networking Extravaganza Panelists

April 11th, 2014

Greg-WittstockThe online networking panel discussion at the upcoming Greater Chicago Networking Extravaganza will be interesting … and helpful to business people everywhere!

Here’s what panelist Greg Wittstock, founder and CEO of Aquascape the leading innovator in the water gardening business, says in a recent blog:

    “ … But today EVERYTHING has changed. With the convergence of technology and social media, how I and subsequently Aquascape interact with the world has changed. No longer do I need to go on the road to spread the good word of water features at seminars, lunch and learns, and over dinners with clients. Now I can preach their merits for contractors, retailers, and even consumers through our YouTube channel (4 million views and counting.) Today when a customer or a consumer has a question, compliment or complaint, I learn about it almost immediately from Facebook or Twitter. No longer do I need to talk on the phone or even email to respond to an individual when I can respond to them and the masses over social media.

    You know how big and far reaching the implications of being able to communicate in this fashion is for our business AND for yours?!”

Joining him on the panel with more helpful insights for your business and career are Bethany Hartley, director of marketing for Chicago’s Women’s Business Development Center, and Jeff Willinger, director of collaboration, social business and intranets at Rightpoint. Moderator will be Jim Treleaven, Ph.D., a multi-time CEO, an advisor to CEOs and adjunct facility member.

The “Complete Networking Experience” will also feature the merits of face-to-face networking by co-producer and nationally renowned speaker and author Lillian Bjorseth. Co-producer and master connector Jason Jacobsohn will pull together the values and benefits of both kinds of networking

Wednesday, April 30, 2014
5:30 pm – 8:45 pm
The Metropolitan Club, 233 S. Wacker, 67th Floor, Oak Room, Chicago
Cost: $60 pre-registration; $70 at the door
5:30 – 6:30 pm — Open Networking (Complimentary light buffet & cash bar)
6:30 – 8:15 pm — Program
8:15 – 8:45 pm — Open Networking
RSVP – www.greaterchicagonetworking.com

Contact Bjorseth at lillianspeaks@duoforce.com or Jacobsohn at jason@jacobsohn.com if you have questions or would like to sponsor this one-of-a-kind event.

Click here to read the rest of Greg’s blog … and attend the GCNE to hear much more from him!

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Learn More about Writing, Publishing and Book Promotion

April 10th, 2014

Guest blog

Francine Silverman, editor of Book Production Newsletter (http://www.sky-bolt.com/book/), talks with Patricia Fry, a freelance writer and author of 41 books, including 11 related to writing, publishing and book promotion. http://www.matilijpress.com/publishingblog.

Q: What should we do before even putting pen to paper?

A: I always recommend that hopeful authors study the publishing industry before getting involved in this highly competitive business. Most new authors consider publishing an extension of their writing – something they can ease into once the writing is done. But while writing is a craft, publishing is a serious, complex business. Before ever entering into it, an author needs to know something about his or her publishing options, the possible ramifications of the choices and the responsibility as a published author. Nearly 78% of all authors fail – that that is, they sell fewer than 100 books total. And the two main reasons are that they do not fully understand their publishing options and, either by choice or ignorance, do not put enough effort into promoting their books.

Q: You state in your book that “by getting your stories published, you are creating a following … by landing an article writing assignment in appropriate magazines and newsletters you will get attention from your target audience.” (You write for my newsletter – does it get you attention?)

A: You’re talking about building the authors’ platform. The key is to become known in your field or genre so that when your potential readers happen across your book, they will be more apt to purchase it. If they read your published articles and stories and enjoy them – if they consider you credible in your field or a good storyteller in a particular genre – they will be more interested in reading a book you wrote. You can create a following (build your platform) in a number of ways – go out and speak on your topic/genre, run workshops, create and maintain an active blog site, and (my favorite) submit articles or stories to the publications and websites read/visited by your potential audience. Do my articles published in The Book Promotion Newsletter get my audience’s attention? Most certainly. But writing for just one publication probably isn’t enough. You want your name to appear alongside good stories (for a novelist) and credible articles (for a nonfiction author) in numbers of magazines, websites, newsletters, e-newsletters, blogs and so forth. Successful book promotion is a full-time job.

Q: In your chapter about press releases you write that when seeing an article about you and one of your books, people often ask “How did the reporter find out about you?’ Your answer is “I contacted them and asked for an interview.” Can you give an example from your own experience how this worked?

A: Many authors assume that all they have to do is write the book and people will find it. Some also believe that if the book is good, reporters, interviewers, radio personalities, etc., will come to them. The reality is, however, that, unless you put yourself out there in front of your potential audience numbers of times and unless you start contacting journalists and interviewers, you probably won’t receive any such invitations for interviews, reviews, etc. At least in the beginning of your author’s journey you will need to make the contacts. YOU must spread the word about your book. YOU must approach conference organizers and ask for a speaking platform. YOU will have to contact reporters and blog hosts to request publicity. It is up to the author YOU to get publicity for your book.

Q: In the chapter heading, “Position Yourself as an Expert,” you write that because you’re the author of the most comprehensive local history book about your community you are known locally as an historian and are frequently asked to comment on an aspect of valley history. You have also been quoted numerous times about writing, publishing and book promotion, which have come about from your many published articles, active blog and your book. This sounds reasonable for non-fiction authors. But what if you’re a novelist who has written a love story? Does that make the author an expert on love? Or a murder mystery? Are you then an expert on murder?

A: Funny! I wouldn’t say that, but if your story is well-received by your particular audience, you are certainly gaining a name as a darn good writer in that genre. I’ve recently started writing fiction. I’m writing in the cozy mystery genre (or sub-genre). And my stories all involve cats. I know a lot about cats and have had a lot of experiences with them. But I’m not an expert on cats. However, I’m striving to become known within the realm of mysteries and cats. Along with the three Klepto Cat Mysteries I’ve published, I’ve written a book of cat stories and have a blog featuring cats and fiction-writing. http://www.matilijapress.com/catscapades. This is in addition to http://www.matilijapress.com/publishingblog. I’m also on Facebook with fun things about cats and mysteries— http://www.facebook.com/KleptoCatMysteries

Q: You have an “active blog” and talk about using your blog to promote your book, but how do you promote your blog? You encourage pings. What are they?

A: I’m coming up on my 2,000th post at my publishing blog. I usually post every day. And I promote my blog through my handouts, bookmarks, brochures, in my new enewsletter (Publishing/Marketing News and Views), in the promo tag at the bottom of my articles and at Twitter and Facebook. And I talk about it when I go out and speak. While it is important to promote your blog, it is also critical to offer viable content. It isn’t enough to have a blog. In order to attract the audience you want, you must provide the information or entertainment that will draw them and, as Fran indicates in this question, promote that blog so your readers know about it.

Also reach Silverman at http://www.talkradioadvocate.com and http://talkradioadvocate.blogpot.com

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Join us at the Complete Networking Experience

April 4th, 2014

Greater Chicago Networking Logo_small

    Want to learn more about how people actually use online networking tools to build relationships, increase sales and enhance their careers?
    • Want to know how to combine face-to-face with online networking to achieve maximum results?

Then be part of the “Complete Networking Experience” by attending the 12th Greater Chicago Networking Extravaganza. It is co-produced by Lillian Bjorseth and Jason Jacobsohn and features open networking with time to meet and greet others guests and visit sponsor tables.

Bjorseth, a nationally known speaker, will kick off the program with face-to-face networking tips and techniques. She’ll be followed by an all-star online networking panel featuring Bethany Hartley, director of marketing for Chicago’s Women’s Business Development Center, Jeff Willinger, director of collaboration, social business and intranets at Rightpoint, and Greg Wittstock, founder and CEO of Aquascape, the leading innovator in the water gardening market.

Moderator will be Jim Treleaven, Ph.D., a multi-time CEO, an advisor to CEOs and adjunct facility member, Jacobsohn, a master connecter, will tie it together for you, sharing how both processes are vital to enhancing your image and bottom line success.

Wednesday, April 30, 2014
5:30 pm – 8:45 pm
The Metropolitan Club, 233 S. Wacker, 67th Floor, Oak Room, Chicago
Cost: $60 pre-registration; $70 at the door
5:30 – 6:30 pm — Open Networking (Complimentary light buffet & cash bar)
6:30 – 8:15 pm — Program
8:15 – 8:45 pm — Open Networking

RSVP – http:www.greaterchicagonetworking.com

Contact Bjorseth at lillianspeaks@duoforce.com or Jacobsohn at jason@jacobsohn.com if you have questions or would like to sponsor this one-of-a-kind event.

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Face-to-face Networking: 60-second Solutions: Read Business Card When You Get It

March 27th, 2014

Blank Business CardIt’s such a simple, reflexive action; yet simple doesn’t always equate with easy … or instinctive.

It is also vital and the proper protocol to pause and read someone’s card as you get it. The silence while you are reading each other’s cards is an accepted part of the communication process. It shows respect for and interest in the other person. You can also use the time to:

    Look at the person’s name since many people have trouble remembering someone’s most personal possession.
    Check the person’s title.
    Review the name and location of the business.
    Learn more about the nature of the business or the person’s skills if in transition.

Taking the time to read cards, not just glance at, helps you start relevant conversations. It also shows your interest and desire to learn more.

The interaction gets started on a wrong note when you take someone’s card, stick it in your pocket or purse and then ask,

    • “What do you do?”
    • “For whom do you work?”
    • “Where is your business located?”

In a few seconds you share a lot about your listening skills, attention span, interest in others and your networking expertise.

What messages are you sending?

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Face-to-face Networking: 60-second Solutions – - Build Trust to Build Relationships

March 18th, 2014

MC900436081[1]We like to do business with people we know and trust. Face-to-face networking helps get you known. Here are some hints to help you build trust with potential and current customers, employees and peers.

    Be trustworthy. Do what you say you will do when you promise it to be done. Keep confidences. Refrain from gossip; don’t give or get.
    Show integrity. Be honest and exhibit strong morals and ethics in your personal and professional lives. Reality is that one affects the other even if they “shouldn’t.”
    • Treat others respectfully. Trust them until they show you otherwise.
    Give honest feedback. People – whether they are your peers, employees, associates or friends – deserve to know how you feel or think about their behavior, performance, etc., when asked. Be careful about sharing unsought opinions.
    Listen with your ears and eyes, i.e., listen four times more than you speak … in the proportion in which you were gifted.
    Support those who work with/for you whether it is as a volunteer or paid relationship. Be a team player vs. an individual standout.
    Recognize/acknowledge when someone does a good job.
    Empower others to make decisions, and give them authority along with responsibility.
    Walk your talk. Be sure your words and deeds match.

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Face- to-face Networking: 60-second Solutions – - Keep Head Movements to a Minimum

March 9th, 2014

Most of you have probably touched a bobble head doll, perhaps even given the head a tap or two to watch it move sideways and up and down.

When it comes to face-to-face networking – Don’t be a bobble head!

You may consciously or unconsciously move your head up and down to concur with others and back and forth to show a difference in opinion. A little of this is okay; a lot of it lessens your power as a communicator. It can also encourage the other person to go on and on causing you to eventually interrupt to get a turn to speak.

Head movement is related to status. Higher status people move their heads less. I witnessed this in my corporate days when working with vice presidents of Fortune 500 companies. It‘s as if they don’t want you to know whether they agree or disagree until they speak.

So if you want to appear more powerful and also have an opportunity to speak more frequently, i.e., keep your interactions dialogues not monologs, don’t be a bobble head. Be more stoic. Share what you are thinking through your words and keep head movements to a minimum.

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Face-to-face Networking: 60-second Solutions – - Why You Need a Verbal Business Card

March 4th, 2014

Very few people leave the office without a printed business card. On the other hand, millions have not perfected their Verbal Business Card (VBC), which is even more important.

On March 6, 2014 you have the opportunity to learn the hows and why of creating your VBC from Lillian Bjorseth, who created the process, by simply clicking here at 2 pm CST. The link is also viable after the show is over.

Lillian was one of the first guests on Deanne DeMarco’s Inspiring Women radio show when it began about a year ago. Listenership is now about 110,000 worldwide. This interview how is being replayed to ensure that many more people know how to brand themselves through their VBC.

Contact Lillian at lillianspeaks@duoforce.com if you would like to have her personally coach you through the creation of your VBC. The process is also detailed in her popular book, Breakthrough Networking: Building Relationships That Last.

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Greater Chicago Networking Extravaganza Adds Final Panelist

March 2nd, 2014

Greg-WittstockWe are delighted to announce that Greg Wittstock, founder and CEO of Aquascape, the leading innovator in the water gardening market, is our third and final panelist at the 12th Greater Chicago Networking Extravaganza (GCNE) from 5:30 – 8:45 pm April 30, 2014 at The Metropolitan Club, Chicago.

The GCNE is proud to bring you “The Complete Networking Experience” combining face-to-face opportunities and techniques as well as online networking advice from those who utilize it daily at their companies.

Greg is founder and CEO of Aquascape Inc., which has experienced incredible growth since its inception in 1991. The company appeared on Inc Magazine’s list of 500 Fastest-Growing, Privately-Held Companies in North America four years in a row (1999-2002). Greg appeared on the cover of Inc, along with a feature article about his leadership and entrepreneurial spirit. In 2004, he was nominated for Ernst & Young’s Entrepreneur of the Year award.

Greg received the Best Boss’ award from Fortune’s Small Business Magazine and Winning Workplaces in 2005. He also earned the University of Chicago’s Entrepreneur Hall of Fame award in 2007.

One of the things Greg will share with attendees is his latest online networking venture using Flipboard, an online social magazine, to promote and educate on the features and benefits of the water gardening lifestyle.

Other panelists are Jeff Willinger, director of social computing, collaboration, and intranet at Rightpoint, and Bethany Hartley, director of marketing for Chicago’s Women’s Business Development Center. Moderator is Jim Treleaven, Ph.D., a multi-time CEO, an advisor to CEOs and adjunct facility member.

Also speaking with be Lillian Bjorseth, event co-founder and face-to-face networking authority, and Jason Jacobson, event co-host and master connector who will discuss the merits of combining both networking methods.

Contact Lillian at lillianspeaks@duoforce.com or Jason at jason@jacobsohn.com if you have questions or would like to sponsor this spectacular event.

Wednesday, April 30, 2014
5:30 pm – 8:45 pm
The Metropolitan Club, 233 S. Wacker, 67th Floor, Oak Room, Chicago
$60 pre-registration; $70 at the door
5:30 – 6:30 pm — Open Networking (Complimentary light buffet & cash bar)
6:30 – 8:15 pm — Program
8:15 – 8:45 pm — Open Networking
RSVP: Visit www.greaterchicagonetworking.com

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Greater Chicago Networking Extravaganza Adds Panelist

February 24th, 2014

Jeff Willinger2Jason and I are delighted to announce that Jeff Willinger, director of social computing, collaboration, and intranet at Rightpoint, has joined our online networking panel at the 12th Greater Chicago Networking Extravaganza April 30, 2014.

Jeff was named one of the top SharePoint influencers to watch for the third year and is recognized as one of the top social media personalities in the country. He specializes in advising clients on social computing strategies, collaborative intranets and portals, mobile reach vs. reach and increasing employee engagement. With experience spanning more than two decades, he is an internationally recognized speaker and expert in all CMS solutions and is a technology and business evangelist with deep expertise in information architecture, enterprise content management, and web 2.0 technology strategy. A character with character, he is also the president and founder of the Social Media Club of Chicago.

The 12th Greater Chicago Networking Extravaganza combines both forms of networking — face-to-face and online — to bring you “The Complete Networking Experience.”

Contact Lillian Bjorseth at lillianspeaks@duoforce.com or Jason Jacobsohn at jason@jacobsohn.com if you have questions or would like to sponsor this spectacular event.

Wednesday, April 30, 2014
5:30 pm – 8:45 pm
The Metropolitan Club, 233 S. Wacker, 67th Floor, Oak Room, Chicago
$60 pre-registration; $70 at the door
5:30 – 6:30 pm — Open Networking (Complimentary light buffet & cash bar)
6:30 – 8:15 pm — Program
8:15 – 8:45 pm — Open Networking

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